Post by account_disabled on Dec 25, 2023 23:34:37 GMT -6
Path optimization is a process of identifying the most efficient and profitable paths for advertising inventory to reach demand side platforms The goal of the SPO is to optimize the flow of advertising impressions from the publisher to the advertiser guaranteeing the advertiser the best return on investment and the publisher a fair remuneration for the inventory In a recent IAS study it was observed that of ad buyers are currently in the process of implementing supply route optimization as of their advertising budget is managed programmatically.
Why are they so keen to optimize supply routes you can take to Email Marketing List reach your goal is completely incomprehensible by human standards so you need an algorithm to filter out expensive and non transparent options Faced with the problem of multiple paths for the same advertising inventory the SPO aims to optimize the quantity and quality of these paths As a result ad buyers are able to identify the right channel to bid and win inventory in a cost effective and transparent manner.
To learn more IAB recently developed a Supply Path Optimization Guide for stakeholders looking to adopt SPO into their business and marketing activities Why is the optimization of supply routes important First of all we need to digress a little and brush up on the main approaches to selling ad inventory in programmatic Know or review waterfall and header bidding Initially when programmatic became the preferred method for purchasing digital inventory advertisers choice of supply path was limited The traditional waterfall model.
Why are they so keen to optimize supply routes you can take to Email Marketing List reach your goal is completely incomprehensible by human standards so you need an algorithm to filter out expensive and non transparent options Faced with the problem of multiple paths for the same advertising inventory the SPO aims to optimize the quantity and quality of these paths As a result ad buyers are able to identify the right channel to bid and win inventory in a cost effective and transparent manner.
To learn more IAB recently developed a Supply Path Optimization Guide for stakeholders looking to adopt SPO into their business and marketing activities Why is the optimization of supply routes important First of all we need to digress a little and brush up on the main approaches to selling ad inventory in programmatic Know or review waterfall and header bidding Initially when programmatic became the preferred method for purchasing digital inventory advertisers choice of supply path was limited The traditional waterfall model.