Post by arnaorni on Jan 8, 2024 21:01:55 GMT -6
Positive reviews on these sites can even drive customers directly to your website if they feel impressed enough. Either way having a strong presence on these sites will do an incredible job of boosting your visibility online. Be active on social media as well. This can be done by partnering with other local lawyers on community outreach initiatives or simply answering questions in the comments sectiony top of mind when they are looking for legal help. More brand awareness means more qualified clicks with high conversion intent. . Create indepth content that covers multiple levels of keywords. User interface and design are important factors to consider when optimizing a website but they play a supporting role when it comes to actual conversions. Beautiful graphics can draw people in but if your content is empty disorganized or hard to understand users wont stick around. Pay attention to detail to create highquality content for a law firm website.
For example while lawyers usually remember to create practice area pages that talk about their specialties you can also create location pages to phot editor highlight the geographic areas you cover as this law firm has done. law site Headline A local law firm uses its location pages to stand out Write indepth topics in your blogs instead of short word articles where you can cover the topic in more detail and answer any related questions the client may have. This will allow you to create highly relevant content material targeting different keywords ensuring that one topic contains all related keywords from primary to secondary and thirdlevel keywords. RankBrain likes this kind of content and usually ranks these highquality pieces for several closely related keywords. Also as a lawyer you might want to highlight your accomplishments and thats cool.
But your focus should be on providing information to users. Use your blog landing pages service pages and other areas of your website to tell potential customers what you can provide them. . Bring your content above the fold A few years ago above the fold was prime real estate on a website. We all wanted all our main content to be there. But as people have developed banner blindness ignoring banners at the top of a web page and scrolling down and as mobile viewing has replaced desktop viewing the obsession with overthetop content is no longer as strong. However you still cannot ignore this space. People usually look in the top third of the page for all the important information about the company such as the website name URL company logo and main calltoaction button.
For example while lawyers usually remember to create practice area pages that talk about their specialties you can also create location pages to phot editor highlight the geographic areas you cover as this law firm has done. law site Headline A local law firm uses its location pages to stand out Write indepth topics in your blogs instead of short word articles where you can cover the topic in more detail and answer any related questions the client may have. This will allow you to create highly relevant content material targeting different keywords ensuring that one topic contains all related keywords from primary to secondary and thirdlevel keywords. RankBrain likes this kind of content and usually ranks these highquality pieces for several closely related keywords. Also as a lawyer you might want to highlight your accomplishments and thats cool.
But your focus should be on providing information to users. Use your blog landing pages service pages and other areas of your website to tell potential customers what you can provide them. . Bring your content above the fold A few years ago above the fold was prime real estate on a website. We all wanted all our main content to be there. But as people have developed banner blindness ignoring banners at the top of a web page and scrolling down and as mobile viewing has replaced desktop viewing the obsession with overthetop content is no longer as strong. However you still cannot ignore this space. People usually look in the top third of the page for all the important information about the company such as the website name URL company logo and main calltoaction button.