Post by account_disabled on Mar 7, 2024 4:15:24 GMT -6
What is lead generation How to do lead generation and know your contacts Lead generation for an e-commerce: a practical example Find customers online. This is one of the most common objectives nowadays. In fact, the Internet seems to be the El Dorado of companies, small entrepreneurs and freelancers who immediately understood what the potential of the web was. However, it is good to clarify: the real power of the network lies not so much in finding customers ready to purchase, but in positioning a brand on the market and helping it obtain contacts to slowly transform into buyers . This is lead generation, the art of generating leads, and today I will explain how to do it, as well as telling you about some experiments conducted in the last two years. Is the Internet really the promised land of all marketers? Can we really do everything online? I could say yes, but there are many variables at play so I would tend to say... yes ! While the web truly has unique potential, businesses that choose to use it must realize that it is not miraculous.
It takes consistency, time, patience and strategy. I will never get tired of saying it: nothing Venezuela Phone Number happens by chance, nothing comes quickly. When it comes to looking for new potential customers, therefore, the rules of the game do not change. Indeed, they are becoming more stringent, but the numbers prove it: we must never lose hope. At most you will have to adjust your shot. Data in hand, we can say that an inbound campaign is able to bring in as many as 54% more leads than traditional outbound campaigns, even allowing the cost per lead to be reduced (and we are talking about 80%). A few weeks ago, an article was published within the pages of this blog which reported interesting statistics on the world of e-commerce. Among all these numbers, a couple of figures stuck in my mind: according to Jumpshot, 35% of online searches become a transaction within 5 days of the search; on average, every single dollar invested in a CRM has an ROI of 5 dollars. Data that demonstrates that setting lead generation as a campaign objective is reasonable.
This is why in this article I will quickly explain to you what lead generation is (if you already know, feel free to skip the next paragraph), I will give you some tips on how to do it and then I will tell you two success cases that I was able to personally follow with YourTarget , agency with which I collaborate: a case-study linked to a local business and one for an online shop. What is lead generation I can imagine it: if you are on this blog, you don't want to read an eternal lesson that starts from the dawn of marketing, so I will try to be brief and focus on the most functional aspects of this web marketing strategy. Lead generation activities include all those actions that aim to generate a contact, that is, putting you in a position to collect not only the name and surname of a person (generally a potential customer), but also to be able to obtain some information about their needs. In short: lead generation does not mean having a rich address book or a database of 1000 contacts.
It takes consistency, time, patience and strategy. I will never get tired of saying it: nothing Venezuela Phone Number happens by chance, nothing comes quickly. When it comes to looking for new potential customers, therefore, the rules of the game do not change. Indeed, they are becoming more stringent, but the numbers prove it: we must never lose hope. At most you will have to adjust your shot. Data in hand, we can say that an inbound campaign is able to bring in as many as 54% more leads than traditional outbound campaigns, even allowing the cost per lead to be reduced (and we are talking about 80%). A few weeks ago, an article was published within the pages of this blog which reported interesting statistics on the world of e-commerce. Among all these numbers, a couple of figures stuck in my mind: according to Jumpshot, 35% of online searches become a transaction within 5 days of the search; on average, every single dollar invested in a CRM has an ROI of 5 dollars. Data that demonstrates that setting lead generation as a campaign objective is reasonable.
This is why in this article I will quickly explain to you what lead generation is (if you already know, feel free to skip the next paragraph), I will give you some tips on how to do it and then I will tell you two success cases that I was able to personally follow with YourTarget , agency with which I collaborate: a case-study linked to a local business and one for an online shop. What is lead generation I can imagine it: if you are on this blog, you don't want to read an eternal lesson that starts from the dawn of marketing, so I will try to be brief and focus on the most functional aspects of this web marketing strategy. Lead generation activities include all those actions that aim to generate a contact, that is, putting you in a position to collect not only the name and surname of a person (generally a potential customer), but also to be able to obtain some information about their needs. In short: lead generation does not mean having a rich address book or a database of 1000 contacts.